Listing prep
84 Siena Dr, Oakland
Targeted pre-market work helped the home show and photograph better before launch. The sale closed at $1,100,000, $102,000 over asking, in 21 days.
- Sold price
- $1.1M
- Over asking
- $102K
- Closed in
- 21 days
Seller Representation · South Bay & Tri-Valley
Sell Your Home for Top Dollar in the Bay Area
Strategic pricing. Professional presentation. Relentless follow-through. Most sellers leave money on the table. You don't have to. From Pleasanton to Dublin to the South Bay, Michael knows how to position your home for maximum value.
Seller intake
Tell Michael about your property.
Share the basics Michael needs to prepare a useful pricing and sale strategy conversation.
How It Works
The Selling Process, Step by Step
From your first conversation to closing day — a clear, proven process for Bay Area sellers.
01
Pricing Strategy
Data-driven CMA that maximizes offers without sitting on market. Overpricing is the #1 seller mistake. You'll see exactly how we arrived at the number.
02
Pre-Sale Prep
Michael walks your property and tells you exactly which improvements are worth making (and which aren't). Strategic touch-ups outperform full renovations every time.
03
Professional Marketing
Professional photography, compelling listing copy, MLS syndication, social targeting, and outreach to active buyer agent networks. Maximum exposure.
04
Staging Strategy
Buyers decide emotionally. Strategic staging helps them see the lifestyle, not just the square footage — and pays for itself in higher offers.
05
Offer Management
In a multi-offer situation, Michael reads competing bids and structures counters for the best outcome — not just the highest headline number, but the cleanest close.
06
Negotiate & Close
From inspection requests to final close, Michael protects your equity and keeps the deal on track. You walk away with what you expected — or more.
What Sets Michael Apart
What Michael Brings to Every Listing
Pricing Precision
Not a guess. Not a Zestimate. A full comparative market analysis reviewed with you — so you list with confidence, not hope.
Premium Presentation
Professional photography, video, and listing copy that makes your home stand out in every buyer's search — not just another listing on the MLS.
Buyer Network Access
Active relationships with buyer agents across the Bay Area. Your listing gets in front of serious buyers before they find it on Zillow.
Contract-to-Close Expertise
Broker Associate credential means deeper contract knowledge. Inspection negotiations, appraisal gaps, escrow issues — handled without drama.
Historical Market Snapshot
Tri-Valley & South Bay Real Estate
Q1 2026 baseline data
Tri-Valley
Pleasanton · Dublin · San Ramon · Livermore · Danville
$1.55MMedian Sale Price
28 daysAvg Days on Market
1.4 moMonths of Inventory
103%Sale-to-List Ratio
South Bay
San Jose · Santa Clara · Sunnyvale · Milpitas · Cupertino
$1.8MMedian Sale Price
24 daysAvg Days on Market
1.7 moMonths of Inventory
110%Sale-to-List Ratio
Marketing in Action
How We Present Your Home
Professional video marketing for every listing — because first impressions happen online.
125 Campoli Dr
5208 Elrose Ave
5518 Barrel Ct
Videos presented by The Sousou Team featuring Michael Katwan
Current Portfolio
Active Listings & Recent Sales
Browse Michael's current listings, homes in contract, and recently closed sales across the Bay Area.
Proof Assets
Real Seller Outcomes, Not Generic Promises
A few recent examples show how the strategy changes by property: targeted prep, off-market positioning, timing, and contract terms all matter.
Off-market sale
6139 Ledgewood Terrace, Dublin
A tired investment property was prepared with focused updates, then sold off-market without ever going live on the MLS.
- Sold price
- $2.53M
- Marketing
- Off-market
- Side
- Seller
Terms and transition
352 Casselino Dr, San Jose
The strategy centered on the sellers' move timing and contract terms, not just the headline price, so they could transition cleanly into their next home.
- Sold price
- $1.45M
- Deal focus
- Terms
- Side
- Seller
Past results are examples from specific transactions and do not guarantee the same outcome for another property.
What Sellers Say
Real Results. Real Clients.
★★★★★
“We had an exceptional experience working with Manel and Michael for the sale of our house in Dublin. Their expertise in the Dublin housing market was evident from day one. They helped us set realistic goals and achieve our desired sale price. Professional, humble, and courteous — they didn't force any views on us.”
Pallavi Sudhir
Seller, Dublin, CA
★★★★★
“Michael sold our family home and brought in multiple offers. His knowledge of the Bay Area market and his calm, professional approach made a stressful process much easier. Highly recommend.”
Samantha Hogue
Seller
★★★★★
“I worked with Michael to sell my two parcels of vacant land. In a challenging market, Michael expertly packaged both properties together, securing a favorable price point. His approach was incredibly professional yet easy to understand, and he paid attention to every detail.”
Douglas Vierra
Seller, Land
Common Questions
Seller FAQ
Well-priced homes in Pleasanton, Dublin, and San Ramon typically go under contract within 2–3 weeks. Overpriced homes can sit for months — and ultimately sell for less than if they'd been priced correctly from day one. Pricing strategy is the single biggest lever in your sale.
Usually not a full renovation. Strategic touch-ups — fresh paint, landscaping, deep clean, light staging — typically deliver far better ROI than major improvements. Michael will walk your property and give you a specific, honest list of what's worth doing and what's not before you spend a dollar.
Professional photography and video, strategic MLS listing, targeted social media, email to active buyer lists, and coordination with buyer agents across the Bay Area. Your home gets exposure to every qualified buyer in the market — not just the ones who happen to scroll Zillow.
Commission structures have evolved post-NAR settlement. Michael is transparent about all fees upfront — no surprises at close. You'll know exactly what you're paying and what you're getting for it before you sign anything.
It depends on your financial situation, timeline, and risk tolerance. Michael has helped clients navigate bridge financing, contingent offers, and leaseback arrangements. There's no one-size-fits-all answer — let's talk through your specific situation and map out the options.
Markets We Serve
Selling in These Areas
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