About Michael Katwan

A different kind of real estate advisor.

I grew up in San Jose and spent nearly a decade in Bay Area tech — SDR, AE, sales manager, Founding AE through an acquisition by Cisco, and eventually Head of Sales at an AI startup. I studied Economics and Psychology at SJSU. What that career gave me isn't just a résumé — it's a way of thinking about markets, negotiations, and people that I bring to every client I work with.

When it comes to selling, I approach every listing the way a growth team approaches a product launch: pricing grounded in data, exposure across every channel that actually moves buyers, and a narrative that makes your home the one people remember. I've built pipelines, run campaigns, and closed deals under real pressure. Your listing gets a strategy — not just a sign in the yard.

For buyers, I negotiate the way I've always negotiated — knowing when to push and when to hold, and able to read the other side of the table. I'll give you an honest assessment at every step, and because I also invest in Bay Area real estate myself, I'm not advising from theory. I'm in the same market you are, with skin in the game.

Many of my clients work in tech. They're sharp, time-pressed, and value straight talk over sales theater. I understand that world — I've lived in it. What I try to offer is the kind of guidance you'd want from a trusted friend who happens to know this market deeply: clear thinking, honest advice, and someone who keeps you grounded when the stakes feel high. Buying or selling a home is one of the most significant financial decisions you'll make. I take that seriously.

“I spent a decade closing deals in tech. Now I bring everything I learned to do right by my clients.”